Burger King first tested out the meatless Whopper, which features a patty made by Impossible Foods, in April. The speedy rollout echoes Burger King’s trajectory with the Impossible Whopper. Over 9,000 Dunkin' locations will serve the sandwich starting November 6. (DNKN)’ locations will serve the sandwich starting November 6. (DNKN)’ to speed up the national launch, which was previously scheduled for January. The enthusiastic customer reaction inspired Dunkin Sales of the sandwich were more than twice as high as expected. The Beyond Sausage Sandwich is now the second best-selling item in Dunkin’s Manhattan stores, following the company’s bacon, egg and cheese bagel. That test “exceeded our expectations,” Dunkin’ CEO Dave Hoffmann said in a statement Monday. The buzzy new sandwich is a way for the chain to capitalize on growing consumer interest in plant-based proteins - and take up more space in the increasingly competitive breakfast segment.ĭunkin’ first introduced a breakfast sandwich featuring Beyond Meat’s meatless sausage in New York City this July. Dunkin’ is launching its Beyond Meat breakfast sandwich nationally in November, two months ahead of schedule, after a highly successful test of the product this summer.
